Simple SEO Tips #2 - Prioritisation & Allocation
This is a regular series of SEO tips that anyone can use to improve the ranking of their website. It's designed for those with a little time - and less money - to dedicate to getting more business through search engines.
#2 - Prioritisation & Allocation of keywords to pages
So, you've done your research and know what keywords & phrases are relevant to your business. You also have an idea of how competitive it is for each one. Now you can look at your own site, and decide which keywords you can target with which pages.
1) Open a new excel spreadsheet. Create a separate worksheet for each page on your site (if it's a large site, concentrate on the pages with the most PageRank), and name it accordingly.
2) For each page, look at the theme of the page & its content. Then go through your list of keywords that your targeting, pick out the ones that fit with the page theme and allocate them to your page. Have a list of Primary & Secondary priority keywords for each page, 2-3 Primary & 2-3 Secondary. If you're targeting longer phrases, just have 1 or 2 for each.
Additional Tip: Your homepage will almost always be the strongest on your site, in the search engines' eyes (use the PageRank toolbar - linked to in the previous post - to check). Use your Homepage to target the highest volume keywords & phrases - the most competitive ones - and other pages to target lower volume, less competed keywords.
You now have a spreadsheet with worksheets for each page in your site, with targeted keywords allocated to all your pages. Now you'll want to record "baseline information", from which you'll track ranking changes and page alterations - the cornerstone of any optimisation is testing and learning, so you can do more of what works (and make sure you don't repeat the less successful changes).
4) Go through each worksheet, making a dated record of your current rankings for keywords, and note which page ranks for it at the moment (if any)
5) Make a note of the key HTML elements on each page:
- the page's URL
- the page's <title>
- the page's <meta type="description">
- your main <h1> heading
- your page's copy (copy & paste the page's text into the spreadsheet), including any words or phrases that are in bold or italics
- the alternative text for each image
- the text that other pages use to link to this page (either in the navigation or copy)
You should now have a spreadsheet that looks something like this:
And now you'll be ready to start optimising your website - next time, I'll go through the simple on-page changes you should make to optimise your site.
#2 - Prioritisation & Allocation of keywords to pages
So, you've done your research and know what keywords & phrases are relevant to your business. You also have an idea of how competitive it is for each one. Now you can look at your own site, and decide which keywords you can target with which pages.
1) Open a new excel spreadsheet. Create a separate worksheet for each page on your site (if it's a large site, concentrate on the pages with the most PageRank), and name it accordingly.
2) For each page, look at the theme of the page & its content. Then go through your list of keywords that your targeting, pick out the ones that fit with the page theme and allocate them to your page. Have a list of Primary & Secondary priority keywords for each page, 2-3 Primary & 2-3 Secondary. If you're targeting longer phrases, just have 1 or 2 for each.
Additional Tip: Your homepage will almost always be the strongest on your site, in the search engines' eyes (use the PageRank toolbar - linked to in the previous post - to check). Use your Homepage to target the highest volume keywords & phrases - the most competitive ones - and other pages to target lower volume, less competed keywords.
You now have a spreadsheet with worksheets for each page in your site, with targeted keywords allocated to all your pages. Now you'll want to record "baseline information", from which you'll track ranking changes and page alterations - the cornerstone of any optimisation is testing and learning, so you can do more of what works (and make sure you don't repeat the less successful changes).
4) Go through each worksheet, making a dated record of your current rankings for keywords, and note which page ranks for it at the moment (if any)
5) Make a note of the key HTML elements on each page:
- the page's URL
- the page's <title>
- the page's <meta type="description">
- your main <h1> heading
- your page's copy (copy & paste the page's text into the spreadsheet), including any words or phrases that are in bold or italics
- the alternative text for each image
- the text that other pages use to link to this page (either in the navigation or copy)
You should now have a spreadsheet that looks something like this:
And now you'll be ready to start optimising your website - next time, I'll go through the simple on-page changes you should make to optimise your site.
Labels: search-engine-optimisation, SEO-tips, tutorial
posted by WillsonWebDesign at
14:57
2 Comments:
Thanks Your information....
its very useful
web design company, web designer, web design India
Glad to help.
And this comment is a lesson to any other budding SEO people reading this:
As you can see in the comment above, they've put in keyword-rich links back to their website.
The more links to a website, the better it performs in search engine rankings (as a rule - there are exceptions).
Leaving comments on blogs, with links - you'd think this is an excellent way to go about link-building. But it's a waste of time on Blogger powered blogs (which this one is). Blogger adds the 'rel="nofollow"' attribute to links in comments. This stops any 'link-juice' being passed from the blog.
So, when link-building, always check whether links are nofollow-ed, buried in javascript or other means which stop any linkjuice being passed.
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