Good content = Good links = Good search visibility
Unique, quality content on your site is important for Search Engine Optimisation - it gets you links, which are the most important factor in good search engine ranking. Here's a quick example to show what I mean:
A couple of months back, The Apprentice UK was in its final weeks. Everyone was talking, writing, blogging & Twittering about it.
The Guardian has a popular TV blog, where they blog live throughout the programme, commenting / laughing at / being amazed by the antics. I'd been experimenting with a map that plots live Twitter comments on a map (the final version was used for a client's site - Musically).
So I set up a version to track people Twittering about The Apprentice, put it up on my personal website & sent an email to the Guardian blogger, telling them they were welcome to let Guardian readers know about it.
The blogger put up a link to the new web page on the Guardian's website. The Guardian site is very popular, and has a high PageRank (9).
So my webpage has only 1 link in the world - but it's on the Guardian website.
Google just updated their PageRank calculations that show in your browser's toolbar. And as you can see, my webpage - only 2 months old - has a PageRank of 3 thanks to this 1 link:
Just one link from one popular website has given my own website much more PageRank. PageRank in itself doesn't tell us how high a page appears for searches, but it is a sign of Domain Trust & Authority, which themselves are factors in high search visibility.
The lesson here - have a content & link-building strategy:
1. think what you & your business can create for your website, that other people will want to link to. Blog posts, how-to's, fact-files, videos, FAQs - the more interesting and unique the better.
2. find popular / trusted / authority websites, and think how to approach them, so that they'll link to you. A more personalised & tailored approach will work better - think "Dear Dave" rather than "Dear Sir"
With 2-3 hours a month dedicated to content & link-building, your site's search visibility will be much improved.
A couple of months back, The Apprentice UK was in its final weeks. Everyone was talking, writing, blogging & Twittering about it.
The Guardian has a popular TV blog, where they blog live throughout the programme, commenting / laughing at / being amazed by the antics. I'd been experimenting with a map that plots live Twitter comments on a map (the final version was used for a client's site - Musically).
So I set up a version to track people Twittering about The Apprentice, put it up on my personal website & sent an email to the Guardian blogger, telling them they were welcome to let Guardian readers know about it.
The blogger put up a link to the new web page on the Guardian's website. The Guardian site is very popular, and has a high PageRank (9).
So my webpage has only 1 link in the world - but it's on the Guardian website.
Google just updated their PageRank calculations that show in your browser's toolbar. And as you can see, my webpage - only 2 months old - has a PageRank of 3 thanks to this 1 link:
Just one link from one popular website has given my own website much more PageRank. PageRank in itself doesn't tell us how high a page appears for searches, but it is a sign of Domain Trust & Authority, which themselves are factors in high search visibility.
The lesson here - have a content & link-building strategy:
1. think what you & your business can create for your website, that other people will want to link to. Blog posts, how-to's, fact-files, videos, FAQs - the more interesting and unique the better.
2. find popular / trusted / authority websites, and think how to approach them, so that they'll link to you. A more personalised & tailored approach will work better - think "Dear Dave" rather than "Dear Sir"
With 2-3 hours a month dedicated to content & link-building, your site's search visibility will be much improved.
posted by WillsonWebDesign at
17:24
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