Blogging for Search Engine Optimisation
For a small business, it could be difficult to see the value of blogging. There are plenty of other calls on your time - getting out to see clients, doing the day to day work, keeping on top of finances.
So finding half an hour for an interesting and relevant blog post seems a lot.
This week I have been reviewing three of my clients' Search Engine Optimisation progress - one established blogger who imported their blog onto their main site earlier this year; one who started blogging a couple of months ago; and another who gave up blogging pretty quickly last year.
The established blogger now has 100+ extra pages indexed by Google on her site. Non-paid search visits have gone up by just under 5x, and although not getting the same level of conversion to buyers of Paid Search, it's not far off.
The new blogger is already ranking on page 2 of Google for a generic search of their profession, with their blog page, and is already seeing non-paid search traffic coming directly to their blog.
The given-up blogger has fairly flat traffic from non-paid search, even though they've spent a lot of time (and money) getting directory listings.
For businesses in many industries, blogging makes sense for a number of reasons:
1. Reputation - visitors to the site see their expertise in action
2. Activity - visitors see a 'fresh' website from an active business
3. Search Visibility - reaction to industry news & changes often generates new search patterns, and even a relatively new blog page can rank well
In addition, more pages on a site means more internal "link juice" - every page indexed by Google can give other pages a search ranking boost by linking to them, and internal links count, too.
So, if you're a blogger who wonders if it's worth continuing, or a business that thinks "I hear a lot about blogging, should we be doing it?", the answer is usually "yes" - for your online (and offline) reputation, for the user experience of your site visitors, and for generating more potential business through non-paid search traffic.
So finding half an hour for an interesting and relevant blog post seems a lot.
This week I have been reviewing three of my clients' Search Engine Optimisation progress - one established blogger who imported their blog onto their main site earlier this year; one who started blogging a couple of months ago; and another who gave up blogging pretty quickly last year.
The established blogger now has 100+ extra pages indexed by Google on her site. Non-paid search visits have gone up by just under 5x, and although not getting the same level of conversion to buyers of Paid Search, it's not far off.
The new blogger is already ranking on page 2 of Google for a generic search of their profession, with their blog page, and is already seeing non-paid search traffic coming directly to their blog.
The given-up blogger has fairly flat traffic from non-paid search, even though they've spent a lot of time (and money) getting directory listings.
For businesses in many industries, blogging makes sense for a number of reasons:
1. Reputation - visitors to the site see their expertise in action
2. Activity - visitors see a 'fresh' website from an active business
3. Search Visibility - reaction to industry news & changes often generates new search patterns, and even a relatively new blog page can rank well
In addition, more pages on a site means more internal "link juice" - every page indexed by Google can give other pages a search ranking boost by linking to them, and internal links count, too.
So, if you're a blogger who wonders if it's worth continuing, or a business that thinks "I hear a lot about blogging, should we be doing it?", the answer is usually "yes" - for your online (and offline) reputation, for the user experience of your site visitors, and for generating more potential business through non-paid search traffic.
posted by WillsonWebDesign at
22:27
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